The Story of “A Luoi Hue Arabica Coffee” by Greenfields Coffee

THE STORY OF “A LUOI HUE ARABICA COFFEE” BY GREENFIELDS COFFEE

The story began in the last months of 2016, with a desire to rebuild the coffee industry in Hue, starting from the growing region of A Luoi (A Lưới) – a forgotten raw-material region. Greenfields Coffee wants to create a high-quality coffee from Hue’s own growing region so that coffee becomes a specialty of Hue, while also helping to improve the lives of coffee growers, especially the ethnic minority people of A Luoi.

In 2016, Greenfields Coffee came up with the idea of making Hue specialty coffee from A Luoi beans.
Greenfields Coffee began learning about coffee in A Luoi: how farmers grow, tend and harvest it. Facing the challenges and strict demands of the market, producing high-quality coffee is the only choice for sustainable development of this land’s coffee farming.
In 2017, Greenfields Coffee sought out experienced farming households and encouraged farmers to persist with a cultivation process that limits chemical fertilizers and pesticides. At the same time, Greenfields Coffee worked directly with farmers, guiding them through the correct processes and techniques of high-quality coffee production.

In early 2019, seeing a stable supply base, Greenfields Coffee began trialing a partnership with farming households to produce high-quality coffee as a Hue specialty – “Specialty Coffee of Hue”. At harvest time, Greenfields Coffee staff joined farmers in harvesting and processing to ensure quality. Greenfields Coffee also supplied machinery and tools so that households could adopt this new way of production. In addition, Greenfields Coffee works closely with the farmers and buys their entire output.

Greenfields Coffee hopes to bring Hue’s coffee – “Specialty Coffee of Hue” – closer to customers at home and abroad.